Episode 007: Enterprise SaaS with Gregory Giagnocavo
This episode of the show focuses on the unique challenges and opportunities of the enterprise sale. Gregory Giagnocavo, founder of Ratefinity, talks about how they identified an opportunity in telecom and have leveraged it. He discusses the unique lead generation and sales process associated with enterprise sales. His design principle is focused on understanding the workflow of the end user – even if that’s not something the software buyer is familiar with.
Gregory Giagnocavo
This episode of the show focuses on the unique challenges and opportunities of the enterprise sale. Gregory Giagnocavo, founder of Ratefinity, talks about how they identified an opportunity in telecom and have leveraged it. He discusses the unique lead generation and sales process associated with enterprise sales. His design principle is focused on understanding the workflow of the end user – even if that’s not something the software buyer is familiar with.
Gregory has been involved in a variety of businesses as founder or co-founder for 30 years. He’s developed $100M of commercial properties, founded and sold Internet and telecom ventures. His latest venture is Ratefinity a service for telecom companies.
Frank Bria is the author of the internationally bestselling book Scale: How to Grow Your Business by Working Less and founder of High-Ticket Program, a strategy firm dedicated to scaling B2B service businesses. A trained mathematician and systems engineer, he launched several fintech startups in the advanced analytics space. He has consulted with Fortune 500 companies and multinational tech firms on quantitative marketing solutions including AI and predictive analytics. Now he works with SaaS companies leveraging advanced analytics to improve customer experience and retention. Frank is the host of The 6 to 7 Figures Show and The SaaS CX Show podcasts. He lives in Phoenix, AZ.
View all posts by Frank Bria
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One thought on “Episode 007: Enterprise SaaS with Gregory Giagnocavo”